Clarity, Not Chaos
A fast, self-serve diagnostic to surface where execution friction is accumulating
Stop letting friction slow you down.This workspace guides leaders and operators through The Friction Fingerprint Self-Assessment Kit to identify where friction is slowing performance.
Inside The Friction Test, you'll discover:
How your unique Friction Fingerprint helps visualize patterns, and interpret friction levels at a system level.
What it takes to remove drag from your system so your team can move faster with less effort.
What different friction levels generally mean and how they affect execution.
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Hi, I’m Edwin
I simplify systems so leaders stop firefighting.
Espresso-fueled dad and systems guy at heart.Over the years I've codified frameworks that help remove friction so that we can be better, not “busy”.
Trim 10 Hours
A personal operating system proven to help with time, clarity, and capacity.
Reclaim hours every week
Create clarity to execute on what matters
Build structure that creates freedom, not friction
If you’re spinning plates between work, family, and ambition … and you know you’re capable of more clarity than chaos—Trim 10 is for you.
Lead You, First
Leadership operating systems that enhance alignment, momentum, and performance.I share field notes on the operating decisions that separate functional leaders from effective ones—for people accountable for outcomes, not vibes.
No fluff. No“balance” clichés.
The Friction Test
A fast, self-serve diagnostic to surface where execution friction is accumulating.
The goal is clarity before action
Guides leaders and operators to identify where friction is slowing performance.
You’ll generate a Friction Fingerprint, visualize patterns, and interpret friction levels at a system level.
Use this assessment to orient your thinking.
Contact Me
Thanks for your interest in contacting me. I sincerely appreciate it.
Let's get you all the info you need.Fill in this form and the team will reach out.
Thank You
Wow… I'm honored!
Out of all the places you could invest your time and attention, you trusted in me.Here's some ways I can help:
The Friction Test
A fast, self-serve diagnostic to surface where execution friction is accumulating.
Lead You, First
Leadership operating systems that enhance alignment, momentum, and performance.
Trim 10 Hours
A personal operating system proven to help with time, clarity, and capacity.
If you’re looking for another “grind and win” voice—keep scrolling.But if you’re looking for dad-tested insights, proven systems, and practical solutions you can trust—welcome.
I’ve got you!
