A fast, self-serve diagnostic to surface where execution friction is accumulating
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I’m studying where high-performing leaders lose time and momentum.
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Clarity, Not Chaos
A personal operating system proven to help with time, clarity, and capacity
This is not theory — it’s the playbook that helped me earn more, lead better, and stumble less while raising a young family and managing teams.
A fast, self-serve diagnostic to surface where execution friction is accumulating
Stop letting friction slow you down.This workspace will help you identify where friction is slowing performance.
Inside The Friction Test, you'll discover:
How your unique Friction Fingerprint helps visualize patterns, and interpret friction levels at a system level.
What it takes to remove drag from your system so your team can move faster with less effort.
What different friction levels generally mean and how they affect execution.
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Lead You, First
Leadership operating systems that enhance alignment, momentum, and performance.I share field notes on the operating decisions that separate functional leaders from effective ones—for people accountable for outcomes, not vibes.
Hi—I'm Edwin
Espresso-fueled Dad
I'm thrilled to share what I'm working on and how I simplify systems to help leaders stop firefighting.
I’ve codified systems. Be better, not “busy”:
If you’re spinning plates between work, family, and ambition … and you know you’re capable of more clarity than chaos—start here.
The Friction Test
A fast, self-serve diagnostic to surface where execution friction is accumulating.
Lead You, First
Leadership operating systems that enhance alignment, momentum, and performance.
Trim 10 Hours
A personal operating system proven to help with time, clarity, and capacity.
No fluff. No“balance” clichés.
If you’re looking for another “grind and win” voice—keep scrolling.But if you’re looking for dad-tested insights, proven systems, and practical solutions you can trust—welcome.
Be Better, Not ”Busy”:
Trim 10 Hours | Lead You, First | Friction Test